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The Blue Collar Wave

Social Media & Marketing Specialist

Location: Remote - Philippines

Turn Ideas Into Attention, Engagement, and Opportunities

The Blue Collar Wave helps home service business owners grow smarter, improve profitability, and build stronger companies. The company serves contractors in industries such as HVAC, plumbing, electrical, roofing, and other trades, as well as coaches and consultants who work in the home services space.

We are hiring a high-level Social Media & Marketing Specialist to support and execute content, marketing, CRM, and lead-generation initiatives across The Blue Collar Wave and TradesCoach OS. This role is best suited for candidates who enjoy strategic, hands-on marketing work. We are looking for someone who can create content, manage engagement, support email marketing, build CRM workflows, and help turn marketing activity into business opportunities.

As the Social Media & Marketing Specialist, you will manage content creation, social media execution, CRM workflows, email campaigns, newsletters, funnel support, and audience engagement. You will work directly with a growing consulting business that serves home service business owners, and industry coaches. This role requires strong Go High Level CRM experience, excellent written English, strong marketing instincts, and the ability to create content that sounds human, direct, and engaging, not generic or copy/pasted from AI.

Key Responsibilities

Write and format high-impact content for LinkedIn, Facebook, email, and other platforms
Repurpose long-form content into social posts, email campaigns, newsletters, and short video clips
Schedule and publish content consistently across social media platforms
Engage with audiences through comments, messages, and social interactions to help build relationships and create opportunities
Produce newsletters and support ongoing email marketing campaigns
Build and manage workflows inside Go High Level
Create and manage email campaigns, automations, pipelines, tags, and triggers
Ensure leads are properly tracked, organized, and followed up with inside the CRM
Assist with funnel building, lead generation, and marketing campaign execution
Support LinkedIn lead generation and outreach
Support compliant outbound email campaigns to opt-in or targeted B2B audiences
Edit short-form videos for social media and email use
Create clean, professional graphics, thumbnails, and marketing visuals
Use AI tools to speed up content creation, generate ideas, and improve workflows while still editing and refining the final output
Identify opportunities to improve engagement, reach, lead flow, and conversion

Qualifications

Strong experience with Go High Level CRM is required
Experience with CRM workflows, automations, pipelines, tags, triggers, and lead tracking
Newsletter production experience
Email marketing and campaign execution experience
Social media management and audience engagement experience
Strong copywriting and content creation skills
Experience creating content for LinkedIn, Facebook, email, and short-form video platforms
Video editing experience using CapCut or similar tools
Graphic design experience using Canva or similar tools
Experience with AI tools such as ChatGPT and the ability to improve AI-generated content
LinkedIn lead generation experience preferred
Funnel building and marketing automation experience preferred
Strong English communication skills, written and verbal
Strong organizational skills and the ability to move quickly without constant direction
Customer service, sales awareness, or business development mindset is a plus

Pay and Benefits

This is a contractor role, not a U.S. W-2 position
Remote position. Philippines-based candidates preferred
Pay: $5-$6 USD per hour, based on experience. Expected: 20-40 hours per week.
Long-term opportunity for the right person
Opportunity to support two growing brands: The Blue Collar Wave and TradesCoach OS
Direct involvement in content, marketing, CRM, lead generation, and campaign execution

Why The Blue Collar Wave

The Blue Collar Wave is looking for someone who wants to do more than complete tasks. This role sits at the intersection of content, marketing, systems, and execution. The right person will bring ideas, improve processes, create content that gets engagement, and help build marketing systems that generate real opportunities.

The Blue Collar Wave is an equal opportunity employer and does not discriminate based on any protected characteristic under applicable law.

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Social Media & Marketing Specialist — The Blue Collar Wave

\n\n

Position summary

The Social Media & Marketing Specialist is responsible for translating market and competitive insights into integrated marketing campaigns and owned/social channel programs that drive measurable demand, lead generation, and improved positioning for The Blue Collar Wave. The role combines quantitative and qualitative research, audience segmentation, messaging development, channel selection, creative coordination, and performance measurement to support product teams, sales, and leadership with evidence-based recommendations.

This position is scoped to research market conditions (local, regional, national), estimate sales potential, develop campaign strategy and creative direction, execute and coordinate media and owned-social efforts, and report on outcomes against defined Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs). Accountability includes both strategic analysis and hands-on campaign delivery to influence demand and channel presence rather than direct point-of-sale activities.

\n\n

Objectives and Key Results (OKRs)

OKR 1 — Establish validated market opportunities: Conduct quantitative and qualitative research to produce 3 actionable market opportunity reports per year (by region/segment) leading to prioritized go-to-market recommendations and estimated sales potential.
OKR 2 — Improve demand generation via social and owned channels: Design and execute a minimum of 6 integrated campaigns per year across social and owned channels that achieve target conversion and engagement benchmarks aligned to product priorities.
OKR 3 — Optimize acquisition efficiency: Reduce customer acquisition cost (CAC) by X% (baseline to be defined in first 90 days) through improved targeting, messaging, and channel mix within 12 months.
OKR 4 — Increase clarity of positioning and competitive differentiation: Deliver competitive benchmarking and positioning frameworks quarterly that inform sales enablement and product marketing materials, with documented adoption by sales/product teams.
OKR 5 — Institutionalize measurement and learning: Implement a campaign measurement framework and reporting cadence within first 60 days; drive continuous optimization cycles that increase return on ad spend (ROAS) or lead quality metrics across campaigns.

\n\n

Key Performance Indicators (KPIs)

Demand metrics: Leads generated, qualified leads (MQLs/SQLs as defined), and attribution of leads to campaigns or channels.
Acquisition efficiency: Cost per lead (CPL), cost per acquisition (CPA), and CAC by channel and campaign.
Channel performance: Engagement rate, reach/impressions, follower growth, share of voice, and conversion rates on owned and social channels.
Campaign ROI: Return on ad spend (ROAS), revenue influenced or pipeline contribution, and marketing-sourced sales value.
Insight delivery: Number and timeliness of market research deliverables (surveys, focus groups, competitive analyses), and the percentage of recommendations adopted by product, sales, or leadership.
Operational metrics: Campaign execution timeliness (on-time launch rate), budget adherence, and creative production cycle time.
Brand/positioning indicators: Improvements in brand awareness or favorability in target segments (measured via surveys or proxy metrics) and clarity of value proposition in sales collateral.

\n\n

Problems solved (internal and external)

Internal problems addressed: Provides evidence-based market sizing and competitive intelligence to reduce uncertainty in go-to-market decisions; aligns cross-functional teams (product, sales, creative) with a data-driven campaign plan; improves efficiency of marketing spend through better targeting and measurement; reduces time-to-insight for leadership decision-making.
External problems addressed: Increases awareness, consideration, and conversion among target customer segments by delivering relevant messaging and channel presence; clarifies product positioning relative to competitors to reduce buyer confusion; addresses demand-side friction by identifying price sensitivity and value drivers for target audiences.
Risk mitigation: Identifies and communicates market threats (competitor moves, pricing changes, channel shifts) and recommends tactical responses to preserve market share and campaign effectiveness.

\n\n

Key skills, abilities and knowledge required

Market research and analysis: Proficiency in designing and executing surveys, focus groups, competitive benchmarking, secondary research, and interpreting quantitative and qualitative data to inform recommendations.
Campaign strategy and execution: Ability to develop integrated campaign plans (objectives, audiences, messaging, channels, budgets, KPIs) and coordinate creative, paid, earned, and owned media execution.
Digital and social media expertise: Hands-on experience with paid social, organic content strategy, community management, and analytics platforms (e.g., Meta Ads Manager, X/Twitter Ads, LinkedIn Campaign Manager, native analytics).
Measurement and analytics: Proficient with analytics tools (e.g., Google Analytics / GA4, CRM attribution, BI tools) and comfortable defining and tracking KPIs, ROI, and running A/B tests and lift analyses.
Audience segmentation and targeting: Skill in building and validating personas, segmenting audiences by behavior/value, and applying targeting strategies across channels.
Communication and stakeholder management: Ability to produce clear research deliverables, campaign briefs, and performance reports; coordinate across product, sales, creative, and external vendors; influence decisions using evidence.
Project and budget management: Experience managing campaign budgets, timelines, vendor relationships, and ensuring on-time, on-budget delivery of assets and activations.
Creative sensibility and copy guidance: Capacity to translate strategic messaging into creative briefs and approve copy/assets that align with positioning and channel best practices.
Desirable technical skills: Familiarity with CRM systems, marketing automation, basic SQL or data-querying, and spreadsheet modeling for forecasting and price-sensitivity analysis.
Qualities for success: Analytical rigor, curiosity, bias for measurable outcomes, collaborative mindset, adaptability to changing market inputs, and a results-oriented approach to campaign optimization.

\n\n

Accountability, reporting lines and core interfaces

The Social Media & Marketing Specialist reports to the Head of Marketing (or designated marketing lead) and is accountable for delivering the OKRs and KPIs above. Core interfaces include Product Management, Sales/Business Development, Creative/Content teams, Analytics/BI, external agencies or vendors, and executive leadership. Success is judged on timely delivery of market insights, measurable campaign outcomes, and demonstrable improvement in demand and positioning metrics aligned to business priorities.

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Social Media & Marketing Specialist

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